A couple days ago I was watching a training video, and learned about a very useful free tool.  It is a web-based tool, called the Emotional Marketing Value Headline Analyzer, on the website of the Advanced Marketing Institute.

What It Does

The Emotional Marketing Value Headline Analyzer determines the Emotional Marketing Value (EMV) of headlines you write.  When you go to the tool’s page, you enter your headline, select the category of prospective buyers you are trying to reach, and hit a “Submit For Analysis” button.  Your headline is scored from 0-100 EMV.  You also discover which emotional area or areas of the customer your headline most impacts: Intellectual, Empathetic, and/or Spiritual.

Why EMV is important

The Emotional Marketing Value of your headlines is very important.  If it’s the headline of a landing page, you want your prospect to perform some action.  Subject lines of emails should cause prospects to want to open them.  Titles of blog posts or articles should grab attention, and motivate people to read further.  To accomplish these goals, you need to make an emotional connection with the prospect to influence them.  That’s what EMV measures: how strong a connection your headline will make, and in what emotional area.

How I’m using the Emotional Marketing Value Headline Analyzer

After learning about this tool, I immediately analyzed the titles of every post on this blog.  Most I modified; I tried different wording, and different words until I achieved an acceptable EMV score (50+ is acceptable to me).  Next I analyzed the headlines on my landing pages, and signup forms.  After that, I started working on the emails in my autoresponder.  When I go to the safelists I use, I’m not sending anything without analyzing the subject lines first.

I started a Headings text file, filed in a folder on my desktop with my other marketing files.  Anytime I create a headline with a 50+ score, I add it to the headings file with it’s EMV score.  If it impacts all 3 of the emotional areas, I also note that.  In most cases, to avoid duplicate post titles or email subject lines, I won’t be able to use them as-is.  However, they do provide a great starting point, so I won’t have to develop my headlines from scratch.  I had some down time today, and played with the analyzer for about an hour.  I just entered different phrases, and wound up with a good list.

Overall, the Emotional Marketing Value Headline Analyzer is a very valuable tool, and it’s free!